Visa doesn't just have one credit card; they have thousands to suit every possible permutation a customer could want. To sum up the Premium Rewards Credit Cards, Visa revamped their site with upscale imagery and copy that juggled input from half a dozen internal stakeholders. 

Not always the best way to write copy, but it was a fun and rewarding collaboration. And the copy worked even before it hit the page: Diana Montana opted for a new credit card and took off for Europe on miles.

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